A dress made from over 500 loaves of bread stunned attendees at the Africa Magic Viewers’ Choice Awards in Nigeria, with reality TV star Queen Mercy Atang wearing the attention-grabbing outfit to promote her bread-baking business.
The annual ceremony, held at the Eko Hotel and Suites in Lagos, celebrates achievements in African film, television, and digital storytelling, and is known for its extravagant fashion displays. This year’s event saw several celebrities walking the carpet in dramatic, oversized outfits, including Ghanaian fashion star Nana Akua Addo, who wore a silver architectural dress inspired by Cologne Cathedral in Germany.
Africa Magic Viewers’ Choice Awards Fashion
Atang’s bread dress, designed by Toyin Lawan of Tiannah’s Empire, was a major talking point on social media, with some fans praising its creativity and others criticizing it as a waste of food. The reality TV star defended her choice, saying it was a deliberate marketing move to promote her business.
Nigerian actress Uche Montana also made a statement with her dramatic red-and-gold-feathered ensemble, which she said represented “fire” and “the rising of the phoenix”. The actress, who received the AMVCA Trailblazer Award, said she had spent a significant amount of money on the look, dispelling the misconception that celebrities are styled for free by brands.
Winners and Highlights
Away from the fashion spectacle, the night saw several emotional moments, including actor Bucci Franklin’s win for Best Supporting Actor for his role in “To Kill a Monkey”. Franklin dedicated the award to his mother, whom he lost just before the film’s release. Linda Ejiofor also made history, becoming the first person to win both Best Lead Actress and Best Supporting Actress awards.
The Africa Magic Viewers’ Choice Awards is a significant event in the African film and television industry, providing a platform for creators to showcase their work and for celebrities to make a statement with their fashion choices. As the African entertainment industry continues to grow and gain international recognition, events like the AMVCA play a crucial role in promoting African talent and culture.
