An all-female Irish music group, BIIRD, has achieved unprecedented success, selling out venues and touring the world with Ed Sheeran, all without releasing a debut record.
The 11-member supergroup, featuring traditional Irish musicians, first performed together in London’s Trafalgar Square in 2024, and their rise to fame has been rapid, driven by their live performances and word of mouth.
Irish Music Revolution
Founder Lisa Canny, a seven-time All Ireland harp and banjo champion, created the group to change the image of women in traditional Irish music, which she believes is outdated.
BIIRD’s unique sound combines Irish lilting with a lively mix of drums, fiddles, flutes, harps, banjos, cello, and concertina, and their theatrical, sustainable clothing style has also garnered attention.
The group’s members, including singer and flautist Miadhachlughain O’Donnell, have been friends and acquaintances in the traditional music world, and their chemistry on stage has captivated audiences worldwide.
Global Impact
BIIRD’s success has implications for the music industry, demonstrating the power of live performances and social media in launching a career, and their collaboration with Ed Sheeran has introduced them to a broader audience.
The group’s achievements also reflect a shift in the perception of traditional Irish music, which is now being reimagined by a new generation of female musicians, and their story serves as a testament to the enduring appeal of Irish music and culture.
As BIIRD continues to tour and perform, their music and message are likely to resonate with audiences globally, inspiring a new appreciation for traditional Irish music and its talented female artists, and cementing their place as a pioneering force in the music world.
