Barstool Sports founder Dave Portnoy has released a new memoir, “Cancel Me If You Can,” detailing his journey to building a media empire. Portnoy’s company, which started as a four-page sports newspaper, has grown into a vast enterprise with various ventures, including the Barstool Fund, which helped over 400 businesses during the coronavirus pandemic.
Portnoy, who is known for his viral pizza reviews and social media presence, decided to start his own business after quitting a sales job he hated. He aimed to create a platform that would “be honest and authentic to readers,” and to achieve this, he hired talented individuals and gave them creative freedom. One notable hire was Alex Cooper, who created the hit podcast “Call Her Daddy.”
Barstool Sports Empire
Portnoy’s vision for Barstool Sports was to create a platform like “Saturday Night Live,” where talented individuals could develop and become superstars. He wanted to sign young comedians and talent, help them grow, and then either re-sign them or let them move on to greater success. This approach has contributed to the company’s growth and expansion into various areas, including politics.
Portnoy has begun to engage in politics, considering a mayoral run in New York City and endorsing politicians, including former President Trump. He sees this engagement as a “civic duty” and is driven by his concerns about current political issues. Portnoy’s memoir offers a glimpse into his life and the founding of Barstool Sports, but he doesn’t expect to write another book.
Looking Ahead
The release of Portnoy’s memoir comes at a time when Barstool Sports continues to expand its reach and influence. The company’s ability to adapt and evolve has been key to its success, and Portnoy’s willingness to take risks and engage in new ventures has paid off. As the media landscape continues to shift, Barstool Sports is likely to remain a major player.
Portnoy’s story serves as a reminder that success often requires taking risks and being true to oneself. His journey from a small sports newspaper to a media empire is a testament to the power of innovation and hard work, and his impact on the sports and media industries will likely be felt for years to come.
